Rhetorical Appeals

Remember:

Rhetoric is the art of using ________ in an effective and persuasive way.

Is this an appeal to Ethos?

As a professional restaurant critic for over thirty years, I've eaten many meals, and I can assure you that this restaurant has excellent food!

Is this an appeal to Ethos?

I don't trust that politician because his face his kind of ugly.

Is this an appeal to Pathos?

This family lost everything in the fire. They lost family photos, furniture and clothing. Please donate to help them!!

Is this an appeal to Ethos or Pathos?

Please give me the day off work. My grandmother died, and I really need to go spend time with my family. They need me to support them during this terrible time.

Is this an appeal to Ethos or Pathos??

9 out of 10 dentists recommend Crest toothpaste.

Is this an appeal to Logos?

Our country has very high income taxes, which means small businesses can't compete. Therefore, our government should lower taxes.

Which appeal will try to get you to see the company as reliable, honest, and credible?

What is the definition of pathos?

What is the definition of Ethos?

An argument based on facts, evidence, and reasons

Which appeal uses an EXPERT or trusted source?

This ad is an example of which rhetorical appeal?

Studies have shown that students who read for 20 minutes every day score in the 98th percentile on standardized tests.

How dare these politicians take our rights away!??! Are you going to just let them get away with that? Join our protest this week and FIGHT BACK!

"As a doctor, I have years of experience with this treatment. You can trust that this medicine will lead to the best results."

Think of how hard it would be for your family to live without you if you died in a car accident. Don't text and drive...think of your loved ones.

I served in the marines for ten years, I can be trusted to be Master Sergeant of this Army battalion.

How well do you think you understand the 3 rhetorical appeals?