Porter´s Business Level Strategies

Requires the company to distinguish its products or services based on an attribute.

DIFFERENTIATION

Is based on efficient cost production

LOW-COST LEADERSHIP

Some text here about the topic of discussion

FOCUS

Companies target a narrow segment of the market through either low cost or differentiation.

CHEF AT MOTO´S

Homaro Cantu is the Executive Chef at Moto’s. He has developed a useful business management tool. The creation involves a camera set unobtrusively into an upper wall of Moto’s linked to a computer. The system allows Cantu to track important aspects of kitchen operation. For example, the system can warn him when usage rates threaten to deplete supplies and can notify the kitchen when a diner leaves for the restroom so the chefs can adjust the spacing of preparations.

Cantu has also invented edible paper for printing his menus, a spiral-handle fork that holds a sprig of basil adding aromatic elements to his dishes.

Subject | Subject

Some text here about the topic of discussion