
Purpose, Tone, Bias
Presentation
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English
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University
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Practice Problem
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Medium
Elizabeth Dovrat
Used 9+ times
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7 Slides • 8 Questions
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Purpose, Tone, Bias
By Elizabeth Dovrat
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How the author FEELS
(purpose, tone, bias)
Emotional, implicit message
What the author’s words say
(main idea and argument)
Concrete, explicit message
Two Messages in a Text
3
Purpose
The REASON why the text was written
To find the purpose ask:
"Why did the author write this text?"
4
Tone
The author’s ATTITUDE and FEELINGS towards the topic
To find the tone ask:
“How does the author feel about the topic?”
Look a word choice (adjectives)
Unexpectedly…
It is difficult to believe that
Without a doubt
There seems to be little hope of…
5
Multiple Choice
Over the last three decades, fast food has infiltrated every part of American society. An industry that began with a small number of modest hot dog and hamburger stands in southern California has spread to every corner of our nation, selling a broad range of foods wherever paying customers may be found. Fast food is now served at restaurants and drive-throughs, at stadiums, airports, zoos, high schools, elementary school, and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and even hospital cafeterias.
What is the purpose of this text?
To inform about the growth of fast food in the USA
To criticize the rapid growth of fast food in the USA
To enterain readers with history of fast food
To support the continuing growth of fast food
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Multiple Choice
Over the last three decades, fast food has infiltrated every part of American society. An industry that began with a small number of modest hot dog and hamburger stands in southern California has spread to every corner of our nation, selling a broad range of foods wherever paying customers may be found. Fast food is now served at restaurants and drive-throughs, at stadiums, airports, zoos, high schools, elementary school, and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and even hospital cafeterias.
What is the TONE of this text?
Excited
Critical
S
Informative
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Bias
The author’s inclination toward a particular viewpoint or prejudice.
Everyone has one!
Examples:
right wing/left wing, feminist, environmentalist, business
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How to identify bias
States opinions, not fact
Third-grade boys are chronically disruptive, while the girls are always eager to please
In Clooney's (2008) study of Kansas City third graders, 35% of the boys and 68% of the girls were able to complete instructions for a tedious assignment without showing signs of agitation.
Some text here about the topic of discussion
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Multiple Choice
On August 17, 1896, forty-four-year-old Bridget Driscoll became the first woman to be killed by a car; the car was traveling four miles per hour and the impact proved fatal.
Opinion
Fact
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Multiple Choice
The traffic death of forty-four-year-old Bridget Driscoll in August of 1896 was the first sign that the auto, called an industrial triumph, was to become a weapon of mass destruction.
Opinion
Fact
11
Multiple Choice
Humans should be concerned about the use of pesticides that kill insects at the bottom of the food chain.
Opinion
Fact
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Multiple Choice
Use of pesticides has increase by 50% in the last decade.
Opinion
Fact
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How to identify bias
•Word Choice - especially emotional word choice or stereotypes
*Thin – slender- skinny
*Strong willed – stubborn
Civil rights activist – national traitor/terrorist
•Faulty Reasoning
•Only provides one side of an argument
•Coming up with crazy reasons for things
•Job/Sponsor of the writer
•Research sponsored by Coke or other Unilever!
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Multiple Select
Which of the words have a POSITIVE meaning?
(there is more than one correct answers)
Employ
Exploit
Unique
Pecuilar/Odd
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Multiple Select
Which of the words have a POSITIVE meaning?
(there is more than one correct answers)
Cheap
Economical
Confident
Pushy
Purpose, Tone, Bias
By Elizabeth Dovrat
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