Data Mining (IN)

Data mining contains the technique of finding the desired trend or pattern in a large database to assist decision making.

Data mining only deals with databases and has nothing to do with statistics or artificial intelligence

Data mining is used in databases with very large volumes of data

Data mining is part of the Knowledge Discovery in Databases (KDD) process

Data warehouse is a relational database management system.

A data warehouse is a centralized data repository that can be queried for business purposes

Data warehouse is useful for providing data that is ready to be transformed and processed by decision-making tools such as data mining.

The data warehouse contains a variety of raw data from various sources without any data cleaning process.

Segmentation of a company's customers according to their income

Calculating the total sales of a company

Find loyal customers who use the company's products for a certain period of time

Predicting the company's stock of goods in the future using historical records

Anomali detection

Association

Classification

Regression

Determine which consumers are eligible to send the company's product offerings to reduce the 'cost' of correspondence

Determine consumers who are not loyal and will use products from competitors.

Predict certain products that will be purchased by certain consumers in the future based on previous sales data.

Looking for consumers who make 'cheat' transactions in using credit cards

Clustering

Association

Classification

Regression

Clustering

Association

Classification

Regression

Clustering

Association

Classification

Regression

Very large amount of data (scalability)

Data dimensionality problem

Homogeneous data.

Data quality problem