
Week 3 Case Activity - Mind the Gap
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Business
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University
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Hard
Inci Toral
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5 Slides • 0 Questions
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By Inci Toral Manson
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Case Analysis Guidance
To answer the case questions please start with:
Analysing the core issues using a root cause analysis tool
This will help you to answer question 1
3
Case Analysis Guidance
Once you identified the most prevalent issues (up to max 3), please conduct a situation analysis to develop strategies.
SWOT, PESTLE, Ansoff and BCG Matrices
This stage will help you to answer question 2 and 4.
4
Case Analysis Guidance
Now what do you need to answer question 3?
Do the previous steps help you to answer question 3?
Please upload your analysis to the whiteboard (see next slide) and let's discuss.
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Cases in Marketing 3
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By Inci Toral Manson
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