
Week 3 Case Activity - Mind the Gap
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Business
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University
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Hard
Inci Toral
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Week 3 Case Activity - Mind the Gap
By Inci Toral Manson
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Mind the Gap
Case Analysis Guidance
To answer the case questions please start with:
Analysing the core issues using a root cause analysis tool
This will help you to answer question 1
3
Mind the Gap
Case Analysis Guidance
Once you identified the most prevalent issues (up to max 3), please conduct a situation analysis to develop strategies.
SWOT, PESTLE, Ansoff and BCG Matrices
This stage will help you to answer question 2 and 4.
4
Mind the Gap
Case Analysis Guidance
Now what do you need to answer question 3?
Do the previous steps help you to answer question 3?
Please upload your analysis to the whiteboard (see next slide) and let's discuss.
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Cases in Marketing 3
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Week 3 Case Activity - Mind the Gap
By Inci Toral Manson
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