7 Slides • 5 Questions

Proces istraživanja tržišta

By Davorka Demo

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Multiple Choice

Prva faza istraživanja tržišta je

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definiranje problema i ciljeva istraživanja

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prikupljanje podataka

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obrada i analiza podataka

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izvješće

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Multiple Choice

Određivanje izvora podataka je utvrđivanje jesu li podaci

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javni ili privatni

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primarni ili sekundarni

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individualni ili grupni

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Multiple Choice

Dio podataka o osnovnom skupu naziva se

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pomoćni skup

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uzorak

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populacija

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Multiple Choice

Uzorak može biti izabran

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kvalitativno ili kvantitativno

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primarno ili sekundarno

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slučajno ili namjerno

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Multiple Choice

Posljednja faza istraživanja tržišta je

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prikupljanje podataka

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izbor metoda istraživanja

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sastavljanje izvješća

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HVALA NA POZORNOSTI!

Proces istraživanja tržišta

By Davorka Demo

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