Media and money| Understanding media - part 3

​•What difference do you see in the way the same event

is reported in different newspapers?

How do the headlines compare

1. Describe the importance of advertisement in media

2. List the advantages of media in a democracy

3. Analyse the relation between media and democracy.

4. ​

What is meant by advertisement ?

Why does media publish/broadcast the advertisement?

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https://www.youtube.com/watch?v=miWQRddis3E​

​​The technology that the mass media uses keeps on changing continuously as more advanced machines are developed. To keep abreast of their competitors media companies have to deploy the latest technologies which requires a great deal of money. Moreover, in bringing news or a favourite programme to your homes, many people from different fields are involved. For example, to create and broadcast a programme on television, an entire film crew comprising of the director, producer, cinematographer, camera operators, lighting technicians, film editors, etc. and several artists work together. This is like any other profession in which people have to be paid for services rendered. Therefore, mass media requires a lot of money to run its operations.

•The most popular method used to earn money by mass media for running its operations is in the form of advertisements. These are paid messages that promote a product or service. Their purpose is to influence the people to buy those products or services. Every time you watch a programme on television there are several advertisements that are shown during intervals. In return, those companies that benefit from advertisements pay revenue to the channels. The radio also earns money through its audio advertisements

​​Group 1 - What is independent media ? Why is it important for a democracy?

Group 2 - Do you think media is an essential instrument in a democracy? Why?

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What important role does the media play in a democracy? List ( page 245 ) – Muhammed saqib, Shiful, Fadil, Kishkinth ( Prepare a graphic organizer)

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What is your opinion on media censorship? Is Internet censorship necessary?

( Finha, Prachi, Ridhi, Sampreet )

​Role of media

1. ​It has the capacity to create an informed opinion.

2. It enlightens and empowers the people.

3. Access to information is essential for the health of a democracy.

4. It ensures that citizens make responsible

5. Media checks by ensuring that elected representatives uphold their oaths

6. Citizens can learn about the functioning of the government

7. Can voice their opinions against the government

8. Media can further promote democracy by educating voters,

9. Protecting human rights,

10. Promoting tolerance among various social groups

11. Ensuring that governments are transparent and accountable.

​Sometimes the government prevent either a news item or scenes from movies, shows, lyrics of a song from being shared with the people. This is called censorship.

There have been instances in the history of India where the government has taken steps to censor the media.

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• ​Eg: 1975, the Indira Gandhi government imposed censorship of press during The Emergency.

• ​​​On 2 October 2016 the Srinagar-based Kashmiri newspaper, Kashmir Reader

• ​ September 2020, India banned TikTok,

• ​the internet in Kashmir was blocked at least 31 times from 2012 to 2016

​Can you think of an issue that does not seem important to you because it is never featured in the media? - Prepare a news report on that.

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