
Marketing IEAL K21
Presentation
•
English, Business
•
University
•
Hard
Trân Nguyễn
Used 3+ times
FREE Resource
3 Slides • 10 Questions
1
You have 10 questions, each question has 20s to choose. Good Luck!
2
Multiple Choice
1.In order to remain successful, a business may need to:
Maintain good customer relationships
Keep improving its existing product
Both A and B are correct
Else
3
Multiple Choice
2.How many types of primary research method
2
3
4
5
4
THERE ARE 4 TYPES OF PRIMARY REASEARCH:
-Questionnaires
-Interviews
-Focus groups
-Observation
5
Multiple Choice
3.The four Ps of the marketing mix are:
Product, Provide, Price, Place
Produce, Provide, Price, Promotion
Promotion, Price, Place, Product
Promotion, Price, Producet, Provide
6
Multiple Choice
4.The process of what happens to a product is called the product life cycle.
True
False
7
Multiple Choice
5.How many roles of marketing?
6
5
4
3
8
There are 5 roles of marketing:
-Indentify customer needs
-Satisfy customer needs
-Maintain customer loyalty
-Gain information about customers
-Anticipate changes
9
Multiple Choice
6.Market can be segment by:
Age
Location
Gender
All A,B and C are correct
All A, B, C are incorrect
10
Multiple Choice
7.About questionnaire, when deciding what questions to ask, it’s advisable to ask:
More than 12 questions
No more than 12 questions
11
Multiple Choice
8.As we have mentioned in our presentation, what does USP stand for?
Unique Selling Point
University of Southern Pacific
Unique Selling Proposition
I forgot :3
12
Multiple Choice
9.The effect of dynamic pricing is:
Decreased sales revenue
Ensuring all seats are filled
Decreased profit
Low cost for customer in term of time spent trying to find the best price
13
Multiple Choice
10.Dymanic pricing happens when customers are split into:
Three or more groups
Two or more groups
You have 10 questions, each question has 20s to choose. Good Luck!
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