3B* WEEK 12

​-In the early 1980s, though still the leading soda brand, the Coca Cola company was nervous about its future as Pepsi had been slowly but steadly taking its market share in Cola drinks.

​- In the midst of this upheaval, Pepsi began a commercial campaign pitting Coke head-to-head with Pepsi in blind taste test for tasters to decide on the better taste.

​Commercial video: https://www.youtube.com/watch?v=ghMYzo0rgrw

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It’s been on the top of the Cola war ever since its inception in 1886

​It was a marketing campaign.

​To their dismay, Pepsi was still favoured more often.

​The new formula ultimately failed.

​Sales of Coke (44.9%) almost doubled Pepsi’s.

​ 1. The added sugar in Pepsi, which triggers the release of dopamine) tricks our brain into thinking that Pepsi is better than Coke.

2. The citrus burst tends to only dissipate over a course of an entire can.

​Brand loyalty is a powerful factor deciding which item we buy.

​Why did Coke drinkers rise up in outage against the New Coke although its new formula helped Coke win over Pepsi in blind sip tests?

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​Did Pepsi ever rise up ahead of Coke and take the lead in Cola sales?

​1. Sip test results can be different from home test results. When people drink soda they don't just take a sip, they drink the whole can. Carol Dollard, who worked for Pepsi many years in new product development said "If you only test in a sip test, consumers will like the sweeter product. But when have to drink a whole bottle or can, that sweetness can get really overpowering or cloying"

​2." In the real world, no one ever drinks Coca Cola blind" ( Malcolm Gladwell) There are many different factors that can affect consumers' choices rather than just the taste (brand, packaging, etc)