Market Segmentation Lesson

Presentation

•

Business

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9th - 12th Grade

•

Practice Problem

•

Medium

Scott Moore

Used 303+ times

FREE Resource

8 Slides • 4 Questions

Market Segmentation

Multiple Choice

Market Segmentation is

The process of classifying people who form a given market into even smaller groups

Segmenting people with marketing skills

Classifying markets into segments

Multiple Select

What are the FOUR Marketing Segments?

Psychographic

Demographic

Geographic

Philanthropic

Behavioral

Multiple Choice

What is the generation AFTER "Baby Boomers" known as?

Echo Boomers

Generation Z

Boomennials

Generation X

Multiple Choice

Which type of income is used after all your necessities are paid for?

Disposable

Discretionary

Diplomatic

Market Segmentation

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