Digital Marketing: Types of Digital Marketing

a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media

the act of sending a commercial message, typically to a group of people, using email.

the use of social media platforms and websites to promote a product or service

increasing brand visibility and positioning when customers search for your products and services

an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher

earning a commission by promoting a product or service made by another retailer or advertiser (influencers)