Researcher & their biases may be known to participants in the study and participants characteristics may be known to the researcher

Result-oriented

Inductive

Pure words, phrases, sentences, compositions

and Stories are used in data analysis

It is subjective.

Focuses on text as “object of analysis”

It means “to write about a group of people"

Understanding the behavioral, emotive, and social meanings of human experiences.

Focuses on dialogues/communication between two or more speakers

Finding themes out of textual data to solve a problem (applied research)

Allows the in-depth investigation of complex issues within a specific context

Studies shared practices and belief systems of a group people in their natural context.