Theory of Colour - Introduction to Marketing P2S

Colour theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate.

colour ads attract 42 percent more attention than those in black and white.

Colours are perceived differently by individuals - e.g. men may prefer bold, bright colors while women prefer softer ones and pastels.

After a nanosecond of processing the information, the individual makes a judgment about what they see. They may be interested, bored, or repulsed.

The mood of an advertisement be induced with the right colour design.

What colours make you feel calm? Angry? Happy? Loved?

Contrasting colours are easier to read

Colours that do not lose visibility from afar include:

Black

Green

Red

Yellow

Blue