DATA COLLECTION AND ANALYSIS PROCEDURES

1. Traditional Techniques

·  In-person Interviews

Pros:      In-depth and a high degree of confidence in the data

Cons:    Time consuming, expensive and can be dismissed as anecdotal

· Mail surveys

Pros:      Can reach anyone and everyone - no barrier Cons: Expensive, data collection errors, lag time

· Phone Surveys

Pros: High degree of confidence in the data collected, reach almost anyone Cons: Expensive, cannot self- administer, need to hire an agency

2. Modern Techniques

·  Web/Online Surveys & Online Interview

Pros:       Cheap, can self-administer, very low probability of data errors

Cons:   Not all your respondents might have an email address/be  on the  internet, they may be wary of divulging information Online.