

Rural Marketing Unit 3
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Mr. B
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2 Slides • 21 Questions
1
Rural Marketing Unit 3
​

2
THANK YOU
3
Multiple Choice
What is the rank of FMCG sector in terms of its contribution to the Indian economy
4
3
2
1
4
Multiple Choice
What is the contribution of rural areas to FMCG spending?
46%
36%
34%
26%
5
Multiple Choice
Major FMCG companies in India............
Hindustan Unilever Ltd
Nestle India Ltd
Godrej Consumer Products Ltd
All the above
6
Multiple Choice
Goods which respond to routine response buying situations are called:
Fast-moving goods.
Convenience goods.
Service goods.
None of the above
7
Multiple Choice
Products which require a considerable amount of search behaviour are called:
Luxury goods.
Convenience goods.
Shopping goods.
None of the above
8
Multiple Choice
The total sum of products offered by an organisation is called:
The product line.
The product mix.
The product item.
None of the above
9
Multiple Choice
Major Key Sectoral opportunities for Indian FMCG Sector are
Dairy Based Products
Packaged Food
Oral Care
Beverages
All the above
10
Multiple Choice
AMUL stand for ........................
Anagand Milk Union Limited
Anand Milk Union Limited
Ananath Milk Union Limited
Anand Millet Union Limited
11
Multiple Choice
“Word of mouth “ is a powerful medium of promotion for..... in rural market.
Non Durable goods
Durable goods
FMCG
All the above
12
Multiple Choice
...................... a form of services that provide solution to the financial needs of the consumers in Rural areas
Urban Banking
Industrial Banking
Rural Banking
None of the above
13
Multiple Choice
................. Largest Indian commercial banks were nationalized in 1969
15
14
13
12
14
Multiple Choice
In 1977 the ...........license rule was implemented
1:1
1:2
1:3
1:4
15
Multiple Choice
NABARD stand for...............................
National Bank for Artisans and Rural Development
National Bank for Agricultural and Remote Area Development
National Bank for Agricultural and Rural Development
None of the above
16
Multiple Choice
National Bank for Agricultural and Rural Development was established in ..........
July 1982
July 1992
July 1972
July 2002
17
Multiple Choice
The 1:4 rule & license procedure was frozen in the year ...............
1970.
1980.
1990.
2000.
18
Multiple Choice
AEZ stand for
Agricultural Economic Zone
Average Economic Zone
Aeronautical Economic Zone
None of the above
19
Multiple Choice
............marketing activity intended to increase demand for a product that appears to meet an evident market need
Digital
Social
Developmental
Non of the above
20
Multiple Choice
The financial inclusion in a Rural Household usually follows this preference order
Savings Account
Fixed Deposit
Agriculture Credit
All the above
21
Fill in the Blanks
Type answer...
22
Multiple Choice
The common durable goods purchased by rural consumers is ................
Moped
Tractor
Television
All the above
23
Multiple Choice
............................. is the Regional Rural Bank
Karnataka Gramin Vikas Bank
Kerala Gramin Bank
Karnataka Vikas Gramin Bank
All The Above
Rural Marketing Unit 3
​

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