Principles of Marketing
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Teresa Cuevas
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5 Slides • 4 Questions
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Basic elements of Marketing
Fundamentals of marketing
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Open Ended
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Needs, wants and demands
Human needs are states of felt deprivation or feeling of being deprived of something. If unsatisfied, it leaves a person unhappy and uncomfortable.
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Human wants
Wants are the form human needs take as they are shaped by culture and individual personality.
As a society evolves, the wants of its
members expand.
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Demands
When backed by an ability to pay – that is, buying power – wants become demands.
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Multiple Choice
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Multiple Choice
Basic elements of Marketing
Fundamentals of marketing
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