Entrepreneurship 2 Lesson

8 Slides • 0 Questions

1

Entrepreneurship 2

2

Topics

Need and Wants
Branding

3

Maslow's Hierarchy of Needs

Physiological needs
Safety needs
Belongingness and love need
Esteem needs
Self-actualization

4

BRANDING

Brand Name
Branding Strategy
Branding Extension Strategy

5

BRAND NAME

6

BRANDING STRATEGY

Umbrella brand approach, House brand Approach

7

BRANDING EXTENSION STRATEGY

Line Extension Approach, Product Extension Approach

8

BRAND NAME

Entrepreneurship 2

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