Model 1 Rural Marketing

……….. is the process of creating distribution chains of goods and services in the rural areas for the customers in the rural areas, and trying the sales promotion and meeting the needs of the people there.

A feature of rural marketing is the large and ……….. market.

Rural marketing depends mainly on the ……….. area.

Rural marketing leads to direct agricultural production to ……….. areas.

Communication in rural marketing creates ……….. barriers.

The demand for goods in India and services in India depends largely on ?

__________media have a greater effect

India is a land of agriculture and most of

the population resides in ------

The rural population is moving towards urban sector for:-

which is the most important tool for

developing the rural market:-

__________ developments in agriculture results in overall rural development

The "rural sector" means any place as per the "latest census " which meets the following criteria

The rural market can be broadly classified into

According to 2011 census, rural population constitutes about ............% of the Indian population.

•More than 60% of rural income is from..............

Rural marketing depends mainly on the ……….. area.

•Majority of rural people have ..............

The rural consumers are classified into the following groups

4 A’s Approach .........

•Rich traditional media forms like ..............