Social Media Marketing
Presentation
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Business
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9th - 12th Grade
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Practice Problem
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Easy
Diana Sinor
Used 105+ times
FREE Resource
7 Slides • 4 Questions
1
Social Media Marketing
Learning Objective:
3.04 Explain the nature of online advertising
Learning Target: Describe the demographics of the most popular social media networks and how those networks can be used to influence select target audiences
2
Poll
Which social media platform has an estimated 2.5 billion users?
3
46% of Facebook users are over the age of 65
Usage by teens has dropped by 20% since 2015
74% of high income earners are on Facebook
74% of Facebook users have a college degree
4
Open Ended
If you are marketing a product geared toward a younger demographic, is it worth advertising on Facebook?
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Facebook Advertising
Leading marketing platform worldwide
Most powerful tools for optimizing and targeting
High conversion rates
15% of Facebook users use it to find and shop for products
Facebook ad targeting is specific so wait until you understand your target audience
6
Poll
Which of the following social media platforms is the most popular among the Generation Z crowd?
7
YouTube
YouTube has 1.9 billion monthly active users worldwide
62% of YouTube’s users are male
In the US, YouTube is used by 96% of the users in the 18-24 age group
YouTube reaches more US adults in the 18-49 group than any cable network does
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YouTube Advertising
YouTube viewers watch over a billion hours of video on the platform every day
62% of businesses use YouTube as a channel to post video content
90% of people say they discover new brands or products on YouTube
YouTube is localized in more than 100 countries and is available in 80 languages
10
Open Ended
How would an add on YouTube look different from an ad on Facebook? Consider how the average Facebook user is different from the average YouTube user.
11
Small Group Exercise
Facebook versus YouTube Advertorial
Social Media Marketing
Learning Objective:
3.04 Explain the nature of online advertising
Learning Target: Describe the demographics of the most popular social media networks and how those networks can be used to influence select target audiences
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