Connotations

Connotation is the cultural meaning of the word that gives the word more emotional impact. A connotation is normally categorized as positive, neutral or negative.

Denotation is the explicit meaning of the word, and most likely comes from the dictionary definition.

House vs. home

Dog vs. mutt

What do these words generally mean?

Think about the context of word using what was said before and after its use

Decide what the overall purpose and tone of the presentation or conversation

Use body language and intonation to determine the speakers' meaning