

4th Place and Consumer Behaviour
Presentation
•
Business
•
10th Grade
•
Practice Problem
•
Medium
Latoya Cousins
Used 14+ times
FREE Resource
26 Slides • 14 Questions
1
Place as a Marketing Mix
Factors Influencing Consumer Behaviour

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Multiple Choice
What is meant by 'place' in business?
Where a business is
Where a business sends products
Where a business owner lives
Where customers live
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Multiple Choice
The best definition for Place in this content is .....
The positioning of a particular business within a geographical area
An element of the marketing mix related to how to get the product from the producer to the customer
The location of the business
The development of online sales
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Multiple Choice
This is the Channel that goes from Producer to Consumer
Direct
Indirect
Sales Agent
None of the above
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Multiple Choice
This is an intermediary that does not own the goods that they are selling
Retailer
Wholesaler
Sales Agent
Consumer
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Multiple Choice
A producer decides to use agents to get his products in the market. The producer is using…
Direct distribution
Channel A Distribution
Intermediaries
No distribution
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Multiple Choice
the distribution channel is chosen by
the customer
the company
the product
the retailer
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Multiple Choice
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer interest
Consumer attitude
Consumer behavior
Consumer perception
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Multiple Choice
Which department of a business is more likely to research and analyse consumer behaviour?
Finance
Operations
Marketing
Human Resource
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Multiple Choice
A decrease in the price of a particular product will result in
a decrease in the demand for that product.
a shift in the production possibilities frontier.
an increase in the quantity demanded of that product.
an increase in the quantity supplied of that product.
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Multiple Choice
An increase or a decrease in quantity demanded due to a change in the relative price of the replacement product
Substitute
Substitute effect
marginal utility
income effect
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Multiple Choice
Which of the following best describes quality?
The service provided to a customer before, during and after purchasing.
Products being made to a high standard to meet customer needs.
A high level of productivity.
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Multiple Choice
which of the following is the most important factor in determining how much a consumer will spend?
age
size of income
religion
marital status
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Multiple Choice
Why is consumer spending important to the economy?
It helps determine spending habits
both A and C
It lets us know who is making economic decisions
None of the above
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Multiple Choice
What is customer loyalty?
Customer loyalty is a customer's willingness to return to a company due to the affordable prices that the company offered.
Customer loyalty is a customer's willingness to repeatedly return to a company to conduct some type of business due to the delightful and remarkable experiences they have with that brand.
Customer loyalty refers to the ability of a company or product to retain its customers over some specified period.
Loyal customers are the ones who only buy your products when they are on sale and recommend your offerings to friends.
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Place as a Marketing Mix
Factors Influencing Consumer Behaviour

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