The cost of producing items

The amount customers are charged for items

The profit earned from selling items

An initially high price charged to customer which will reduce over time

An initially low price charged to customer which will increase over time

A steady price charged to customer regardless of product age

when students advance from one level to the next

to move from one place to another

to promote

any form of communications that is used to persuade people to buy a company's product.

Causes them to postpone buying decisions

Helps them to select appropriate products

Enables them to identify their buying decisions

Requires them to spend more on products

Advertising

Publicity

Sales Promotion

Personal Selling

Most companies need fewer channels to coordinate and carry out promotional activities.

Less time and creativity are required to develop effective promotional campaigns.

Information can be communicated by more venues, and messages can be customized.

Small companies now have more money to spend on promotional activities.

True

False

Advertising

Publicity

Sales Promotion

Personal Selling

Direct Response

Broadcast

Sales Presentation

Press Release

Manager

Publicist

Agent

Player/Team

Advertising

Publicity

Sales Promotion

Personal Selling

A product is sold at production cost price

A product is sold at less than cost price

A product is sold to make a small profit