MTA
Presentation
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Fun
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KG - 1st Grade
•
Medium
Ambassadors Trivia
Used 1+ times
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1 Slide • 3 Questions
1
MTA
2
Multiple Choice
We can expect 1 individual to create an opportunity with IBM after 1 interaction with 1 channel
True
False
3
Multiple Choice
What should be done if/when negative marketing attribution is found?
Stop tactic/channel
Stay calm, investigate and optimize
Escalate this to my manager
4
Multiple Choice
What's the difference between MTA and Mktg Source as attribution models?
Marketing source attributes based on 180 day window, MTA attributes with no time restriction by multiple contacts at company
Marketing source attributes to individual responders while MTA considers all individuals interacting in a company.
MTA considers visits, e-mail interactions and responses and Marketing Source considers only responses
MTA can be positive AND negative
All the above
MTA
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