
Advertisements: Persuasive Techniques
Presentation
•
English
•
8th Grade
•
Practice Problem
•
Easy
+2
Standards-aligned
Kylie-Joy Rott
Used 30+ times
FREE Resource
15 Slides • 1 Question
1
Advertisements
Persuasive Language Techniques
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Tody's Agenda
- Evaluate the use of persuasive techniques in advertising
Success Criteria:
1. I can identify a variety of persuasive techniques.
2. I can use a variety of persuasive techniques.
3
Overview!
Pathos (Emotional Appeal)
Ethos (Ethical Appeal)
Logos (Logical Appeal)
Figurative Language (Alliteration, repetition, hyperbole, LOADED words)
Rule of 3
Jargon
Assertion
4
Open Ended
Celebrities endorse products all the time, type in as many celebrity endorsements as you can think of.
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RECAP!
Pathos (Emotional Appeal)
Ethos (Ethical Appeal)
Logos (Logical Appeal)
Figurative Language (Alliteration, repetition, hyperbole, LOADED words)
Rule of 3
Jargon
Assertion
Advertisements
Persuasive Language Techniques
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