Persuasive Devices

Politicians

Companies

Organizations

The Military

"Influencers"​

Etc.

What you think

What you buy

Where you go

What you do

Who you do it with

"Everyone is doing it!"

Bandwagon is the technique of telling your audience about the popularity of a thing/idea and telling them to join

"Jump on the bandwagon"

Possibly connected to ethos​, depending on who is on the bandawagon

Everyone thinks building the wall is a good idea. Shouldn't you be part of this group of great thinkers?

When an expert, celebrity, or famous person endorses a thing/idea. They like it, so you should too!

Dr. Fauci thinks it is a great idea for you to get the vaccine. You should get your vaccine appointment today!

An attempt to appeal to your emotions

Typical emotions that are appealed to include: joy, love, passion, sadness, sympathy, anger, jealousy, grief, etc.