Who uses persuasive techniques?

• Politicians

• Companies

• Organizations

• The Military

• "Influencers"​

• Etc.

Persuasive techniques are designed to influence...

• What you think

• What you buy

• Where you go

• What you do

• Who you do it with

Bandwagon (Pathos)

• "Everyone is doing it!"

• Bandwagon is the technique of telling your audience about the popularity of a thing/idea and telling them to join

• "Jump on the bandwagon"

• Possibly connected to ethos​, depending on who is on the bandawagon

Example of Bandwagon

• Everyone thinks building the wall is a good idea. Shouldn't you be part of this group of great thinkers?

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Testimonial

• When an expert, celebrity, or famous person endorses a thing/idea. They like it, so you should too!

Example of a Testimonial

• Dr. Fauci thinks it is a great idea for you to get the vaccine. You should get your vaccine appointment today!

Emotional Appeal (Pathos)

• An attempt to appeal to your emotions

• Typical emotions that are appealed to include: joy, love, passion, sadness, sympathy, anger, jealousy, grief, etc.