Business Model-Value Proposition and Beneficiary

Product offering-

1.      Description of the good/service and how it meets the needs of its customers. This should include innovative/ distinct features of the offering that make it different from others in the market.

2.      How does the product benefit the user? Is the product standardized/,mass produced OR is it customized to meet the need to the specific customer?

3.      Will the product be made internally or parts of its manufacture outsourced to specialized companies?

1.      The business could have different types of customers;

When a business sells their products/services to another business this is referred to as Business to Business (B2B)

When a business sells their products/services to consumers/individuals, this is called Business to Consumer (B2C). 

The business may also sell its products/services to governments. 

The target market for their products/services could be local, regional or international. Within the chosen geographical location, the target consumer may be everyone (mass market) or a specific demographic (niche market).