Concept Testing
Presentation
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Social Studies
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University
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Practice Problem
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Medium
JANETH GURROLA
Used 2+ times
FREE Resource
16 Slides • 7 Questions
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Concept Testing
Rodas Rosales Josue Carlos
Ruiz Hernandez Jaime Rodrigo
Triana Gurrola Janeth
Zuñiga Villasana Paulina Mabel
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Multiple Select
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Fill in the Blanks
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Multiple Choice
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Multiple Choice
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Line Extension
The line extension brand growth strategy involves creating additional products in response to consumer needs.
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Brand Extension
Brand extension strategy involves the introduction of a new brand, in a new market, after consolidating your brands' name in a related field.
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New Brand
The new brand strategy is when a firm creates a new brand to go along with a new product. The new brand strategy is the most costly, since starting a new brand includes costs such as advertising, sales personnel, manufacturing costs, and more.
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Flanker Brand
Flanker brand strategy is the placement of a new brand or sub-brand, at the high or lower ends of the spectrum in order to capture new market segments.
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Fighter Brand
Fighter brand strategy occurs when a firm creates a new brand to wrest market share from another. Usually, fighter brands aren’t created to target consumers, instead, they are created to target competitors.
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Multiple Choice
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Poll
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Open Ended
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Concept Testing
Rodas Rosales Josue Carlos
Ruiz Hernandez Jaime Rodrigo
Triana Gurrola Janeth
Zuñiga Villasana Paulina Mabel
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