Media Literacy: Monetization

Presentation

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Social Studies

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12th Grade

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Practice Problem

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Medium

Mickey Mouse

Used 15+ times

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5 Slides • 9 Questions

Media Literacy: Monetization

The Bottom Line Is What Matters Most

Multiple Select

What are the ways "The Media" (news outlets) makes money?

subscription services (people pay to access their content)

Advertising

Get a subsidy from the government

Multiple Choice

Which is the more lucrative revenue stream for news media outlets?

Selling subscriptions (access to their content)

Selling Access to YOU (selling space/time to companies)--aka, advertising :)

Multiple Choice

What percentage of the news industry's income comes from advertising?

100

Multiple Choice

Which news sector brings in the most advertising dollars?

Print/Newspapers

Radio

Digital

Multiple Choice

Journalism ethics require that advertisers should have no influence over news coverage.

True

False

Multiple Choice

Which demographic relies on print or tv for the news?

Older folks (60 & abolve)

Middle aged (30-49)

Young (18-30)

Multiple Choice

Which demographic gets their news from the internet/digital sources?

Older (60- above)

Middle aged (30-59)

Younger (18-29)

Forms of Advertising

Advertising takes the form of Programmatic or Native. Programmatic ads are separate/distinct from the content---think commercials, or banners alongside a page. Native Advertisements are sneaky.

Multiple Choice

Native Advertising is "content formatted similar to the news." It can look just like a news story, or a featured article. Without careful analysis, you think the ad is part of the page/featured article.

True

False

One of the most common forms of Native Ads are "Targeted Placements" in a search stream.

Search ads match form/function of entries on a search engine results page.

^{"In Feed Ads"}^{appear alongside other content on your social media newsfeed.}

Their design makes them look and feel like a regular posts to keep the user experience intact.

"Display Ads"

are usually in the form of an image or a video, and fit perfectly in the surrounding of a website they occur on.

Multiple Choice

Native Advertising can mislead consumers into thinking the ad is actually sponsored by the news outlet.

True

False

Media Literacy: Monetization

The Bottom Line Is What Matters Most

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