Review for Midterm_Feb2021

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

A group of people who share one or more common characteristics, lumped together for marketing purposes

Activity that is done for another person, ex. house cleaning

item you can touch, such as donuts

The people who can buy a product ARE CONSIDERED OR DESCRIBED AS THREE WORDS:

Those who want that good or service –

Are willing to make it a reality –

Have the resources to purchase it –

SELECT ALL THAT APPLY: Target markets are used by companies to focus the sale of their product:

SELECT ALL THAT APPLY: Target markets are used by companies to focus the sale of their product:

The process of dividing a diverse population into groups of individuals with shared characteristics is called what:

Different consumers have different needs.

Different consumers have different needs.