The Marketing Challenge - Lesson 4
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Computers, Business
•
8th - 9th Grade
•
Hard
Judith Cochrane
Used 23+ times
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6 Slides • 0 Questions
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The Marketing Challenge - Lesson 4
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BUSINESS ETHICS
Business ethics refers to how businesses ensure they are being ‘ethical’ in their day-today operations. Business need to consider:
how to ensure fairness
how to recycle
how to package
how to reduce waste
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Kenco Coffee
This coffee company has dramatically reduced the packaging of their coffee to become more eco-friendly
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McDonald's
This fast food company established the charity Ronald McDonald House
They are a nonprofit organisation whose stated mission is to create, find, and support programs that directly improve the health and well-being of children.
They have over 7000 divisions worldwide.
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MAC Cosmetics
This costmetics company states that it is 'animal cruelty free', however they sell their items in China (where it is mandatory all cosmetics are tested on animals).
Therefore, if you look closely on the packaging MAC state that the they do test on animals where it is required by law?
Still ethical? You decide.
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TOMS
TOMS have donated over 60 million pairs of shoes to children in poverty
The companies was founded in 2006 its business model was 'buy 1 pair of shoes to donate a pair to a child in a developing country'.
In 2019 TOMS changed that model due to their company diversifying, they now give 1/3 of their profits to their charity fund.
The Marketing Challenge - Lesson 4
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