

The Marketing Challenge - Lesson 2
Presentation
•
Computers, Business
•
8th - 9th Grade
•
Practice Problem
•
Medium
Judith Cochrane
Used 28+ times
FREE Resource
5 Slides • 3 Questions
1
The Marketing Challenge - Lesson 2

2
Recap - Product
Where the business decides what product they will bring to the market
3
Recap - Price
When the business sets the price for the product.
4
Multiple Choice
One company launched a new drink 7 times before it was successful - can you guess which one it was?
5
Multiple Choice
Reccommend which pricing strategy for a self employed gardener wishing to quote customers for general gardening jobs.
Destroyer
Competitive
High
Low
6
PLACE
This is the route the product takes to reach the customer from the manufacturer.
No matter how good a product is, it is has to be in the right place at the right time.
7
Where The Product Will Be Sold?
Will depend on the following:
* the product itself
* any finance available
* the desired image of the product (low end or high end/cheap or expensive)
* the products life cycle (will it be a flash in the pan or will it become a staple item)
8
Open Ended
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The Marketing Challenge - Lesson 2

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