Speaking: Promotion of Product WE023

• Promoting a product, service or idea

• 30 minutes for each group

• Each group member has to present as you will be individually assessed

• Head scarves

• Coffee

• Recycling just to name a few

• Dalgona Coffee

• Latest smartphone

• Car wash

• Wedding Planner

• Is it at a talk show?

• Shopping malls?

• A lecture hall in front of professors

• A hall in front of future potential investors

• General purpose

• Specific purpose

General Purpose

• Focus on ONE particular aspect of the topic

• The aspect should indicate what you want to ACCOMPLISH

• And the RESPONSE you want from your audience

Just have fun with the task!

• Topic: Cafe A La Mak

• General Purpose: To promote

• Specific Purpose: To promote the latest coffee flavour offered by a coffee shop

• Cater to the needs of your audience as well as yours

• Engage, entertain and excite your audience with facts, feelings and

• For example: If you are promoting a new coffee flavour, provide samples to your audience so that they are able to be influenced and excited

Use appropriate and effective language to communicate your ideas

Use the word 'Scrumptious' or 'Excellent'

rather than 'Nice' or 'Good'

Which can be vague and not convincing enough

Example:

You need to taste it to believe it!

rather than

It has to be tasted by you for you to believe it.

Example:

Have a sip of this new flavored coffee to taste a bit of heaven

rather than

A bit of heaven can be tasted by sipping this new flavored coffee.

Avoid technical jargons and boombastic vocabulary as you may lose the audience's attention and interest.

medical/legal/computer/technical, etc. jargon

• Rehearse in front of the mirror a few times to familiarize yourself

• Make eye contact with the audience

• Practice makes perfect!

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• Good morning!

• Good day ladies and gentlemen!

• Hello everyone!

• Introduce yourself or your company; give an outline (board of directors/partners)

• Introduce and inform of your experience and qualifications

• Inform of major achievements

• Introduce taglines or slogans

• Let me introduce to you....

• What we are going to talk about today is...

• The topic of my presentation is...

• Short video clips

• Sketches or short drama

• Pictures

• Q&A with audience etc...

• The purpose of this presentation today is...

• What I'll be talking about today is...

• My objective(s) is /are ...

• I will be presenting to you about ....

• Introduce the product

• What is the product / functions

• Explain time spent or research involved

• Describe your invention / product / idea - name / brand of your product

• Why did you name it so?

• What inspired the name

• How the name relates to the product, invention or idea

• Relate the information to its function: I'd like to illustrate this by showing you ....

• How it works?

• What's special, unusual, unique about the product?

• How necessary the product / invention / idea is?

• How technologically feasible is the product?

possible to do easily or conveniently.

Synonyms: practical, workable, achievable, attainable

• Let's move on to ...

• I would like to proceed with the second function / idea...

• Design

• Its uses and performance

• Benefits

• I'd like to expand on the aspect / problem / point ...

• Let me elaborate on that ...

• Besides all the functions / benefits mentioned earlier, there is another special feature of ....

• Let me go back to what I said earlier about ...

• First i covered...

• Then we talked about ...

• Finally we looked at ...

• I'd now like to sum up the benefits / functions / features / idea of our product

• I'm going to conclude by saying that ...

• I'm going to conclude by inviting you to ...

• I'm going to conclude by quoting ...

• In conclusion, let me leave you with this thought ...

• I'm sure you will not regret it ...

• I'll be happy to answer your questions ...

• Now, I'd like to invite any questions you may have regarding ...

• Do you have any questions?

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