
Principles of Design
Presentation
•
Design, Computers
•
7th Grade
•
Easy
SERGIO LUNA
Used 35+ times
FREE Resource
27 Slides • 13 Questions
1
Learning Objective
Today we will Determine what are the Principles of Design and how they affect art and design in general.
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Class Norms and Procedures
Phones, Airpods/earphones in backpack/bags
Don't have a backpack/bag, Mr. Luna can hold them
IF you don't want to do either of the above,
DON'T BRING THEM TO MY CLASS
Food, Drinks and Candy in backpack or bags
Put backpacks and bags by the printers
Graphic Design | LUNA
Principles of Design
3
Class Norms and Procedures
NO Talking to friends WHILE I'm Talking,
NO TALKING WHILE I'M TALKING
Stay at your seats at all time, ask me if you need to get UP
DO NOT OPEN THE DOOR, I'll do that.
Only 1 restroom pass per period.
Take more than 10 minutes, can't go for 5 PERIODS
NO Inappropriate language, this includes the N-WORD. 😡
Graphic Design | LUNA
Principles of Design
4
Dad Joke of the Day
If you have 8 apples in one hand and 6 oranges in the other, what do you have?
you say: "What do we have sir?"
Graphic Design | LUNA
Principles of Design
5
Dad Joke of the Day
BIG HANDS!!!
Laugh!!! but make it sound real.
Graphic Design | LUNA
Principles of Design
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Multiple Choice
Does a good design make a product more attractive and therefore it would sell better?
No, people just buy what they like (or want).
Yes, if it looks good then more people will buy it.
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What is Layout & Composition?
Layout refers to the way in which we arrange the elements on a page which makes up the content of a design. The aim of layout is both to convey the message correctly and to present information in a logical, coherent way making the important elements stand out.
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What is Layout & Composition?
Composition is the arrangement or placement of visual elements in a piece of artwork. You might consider this exactly the same as the “layout” of a piece(a term you hear a lot in graphic design). Composition is essentially the same thing.
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What is Layout & Composition?
Composition is when the arrangement or placement of visual elements in a piece of artwork. You may consider this exactly the same as "layout" of a piece(a term you hear a lot in Graphic Design). Composition is essentially the same thing.
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The Four Basic Principles
The key to mastering layout and composition is to think like a designer. Luckily, it's easier than it sounds. There are four basic principles that can help you transform your work and sharpen your eye for design. Keep them in mind during your next project, and look for ways to apply them.
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Multiple Choice
What is Layout?
the arrangement or placement of visual elements in a piece of artwork
the way in which we arrange the elements on a page which makes up the content of a design
the elements that are closer together are perceived to be more related than elements that are farther apart
13
Multiple Choice
What is Composition?
the arrangement or placement of visual elements in a piece of artwork
the elements that are closer together are perceived to be more related than elements that are farther apart
the way in which we arrange the elements on a page which makes up the content of a design
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Multiple Select
Choose the 4 principles of design that we just talked about.
Proximity
Alignment
Color
Contrast
Repetition
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PROXIMITY
The principle of Proximity is when the elements that are closer together are perceived to be more related than elements that are farther apart.
Proximity helps us organize objects by their relatedness to other objects. Proximity is the strongest principle for indicating relatedness of objects, helping us understand and organize information faster and more efficiently.
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Proximity's Relationships with Connections
Proximity can create relationships between visual elements in a composition, create relevance, hierarchy; create organization and structure.
Proximity can also be used to suggest no relationship between elements, to break organization and structure.
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Multiple Choice
What is Proximity?
the placement of visual elements so they line up in a composition
the elements that are closer together are perceived to be more related than elements that are farther apart
a reminder that every project should have a consistent look and feel
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Candy Battle Royal
Graphic Design | LUNA
Principles of Design
20
Candy Battle Royal Winner
Graphic Design | LUNA
Principles of Design
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Poll
Choose Wisely
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Alignment
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ALIGNMENT
Alignment is the placement of visual elements so they line up in a composition.
In design, we use alignment to organize elements, to group elements, to create balance, to create structure, to create connections between elements, to create a sharp and clear outcome.
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Two alignment principles:
Edge alignment
Center alignment
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In design, one should try and avoid the appearance of having made arbitrary decisions. When visual elements are out of alignment, it is noticeable, and can devalue a piece of work if done unintentionally.
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Multiple Choice
What is Alignment?
one item is different from another
reminder that every project should have a consistent look and feel
the placement of visual elements so they line up in a composition
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Multiple Select
What are the 2 types of alignment principles?
Only choose 2
Internal alignment
Central alignment
Edge alignment
Serious alignment
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CONTRAST
Contrast simply means that one item is different from another. In layout and composition, contrast can help you do many things, like catch the reader's eye, create emphasis, or call attention to something important.
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Contrast - 2 Purposes
The first purpose is to create a point of interest on the page. If a page is interesting to look at, it is more likely to be read.
The second purpose is to organize information.
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Multiple Choice
What is Contrast?
simply means that one item is different from another
reminder that every project should have a consistent look and feel
elements that are closer together are perceived to be more related than elements that are farther apart
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Multiple Choice
Contrast has 2 purposes, one is to organize information, what is the other one?
Have elements line up together.
Create a point of interest on the page.
Communicate what will be set up on the right.
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REPETITION
Repetition is a reminder that every project should have a consistent look and feel. This means finding ways to reinforce your design by repeating or echoing certain elements.
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The ultimate goal is to make an impression.
It could be said that repetition in design is a type of brainwashing. The more we see of something the more we familiarize with it, thus remember it. Whether we like it or not, repetition is impressionable. It’s human nature to find comfort and attraction to familiarity.
36
Multiple Choice
What is Repetition
the elements that are closer together are perceived to be more related than elements that are farther apart
a reminder that every project should have a consistent look and feel
the placement of visual elements so they line up in a composition
37
Multiple Choice
Choose 1 of the 4 Principles of Design that you think is the most interesting
(Only choose 1)
Proximity
Alignment
Contrast
Repetition
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Open Ended
Choose 1 of the 4 principles of design and give me a brief description of that principle.
Example:
Contrast is when one....
Alignment is the...
Proximity is when the...
Repitition is a...
39
Review-What are the 4 Principles of Design
Proximity - Elements that are closer are related.
Alignment - Visual elements are lined up
Contrast - items are different from others
Repetition - A consistent feel and look
40
Soccer is better than American Football.
My opinions are always FACTS!
Unpopular Opinion
Learning Objective
Today we will Determine what are the Principles of Design and how they affect art and design in general.
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