Cognitive Psychology

Short term & long term memory

Working memory & short term memory

Behaviourism & Cognition

FMRI & PET

Language

Reflexes

Long term memory

Attention

As the only important subject of study

As something that can be directly measured

As a way to better understand behaviour

As a "black box", that isn't worth investigating directly

Biology

Advances in computing

operant conditioning

Lesion studies

Dog's digestive systems

Classical conditioning

How animals react to bells

Dog's recognition of the researchers

Unconditioned stimulus

Target stimulus

Conditioned stimulus

A bell

Shocking the subject for each wrong answer

Back-handed compliments for each right answer

Reducing the level of shock for each right answer

Providing a reward for each wrong answer

Longer lasting learning

Extinction occurs more slowly

Inconsistently applied reinforcers

Slower time to learn associations