1/26/21 Asynchronous Lesson

chiefly derogatory information, esp. of a biased or misleading nature, used to promote or publicize a particular political cause or point of view: He was charged with distributing enemy propaganda.

the dissemination of such information as a political strategy: The party’s leaders believed that a period of education and propaganda would be necessary.

NAME-CALLING: Negative names are used for the ‘enemy’ or opposition, so that the audience has an emotional response to them and are immediately biased against them.

GENERALITIES: Linking positive, general, and commonly accepted words (‘love,’ ‘family,’ ‘democracy,’ etc.) with a person, group, or cause to make an audience approve without careful consideration. 

EUPHEMISMS: Substituting words or phrases with softer, ‘nicer’ ones to create a more positive response or to mislead intentionally (“senior citizen” for an old person, “collateral damage” for civilian deaths). 

APPEAL TO CELEBRITY / AUTHORITY: Using well-known personalities to endorse a person, group, or cause. / An appeal to a ‘higher authority’ to back up the point.

CAMARADERIE: Trying to convince an audience that someone is “one of them”— this helps to convince the audience that they know how they feel, even if they do not. 

BANDWAGON: Claiming that an audience should do something because everyone else is doing it - this plays on people’s fear of being left out. 

FEAR: Warning an audience that something horrible will happen to them if they don’t take certain actions.

HYPERBOLE: An exaggeration, or exaggerated statement to make a point (‘never’ / ‘always’ etc.).