Persuasive techniques RECAP

appeals to the emotions.

appeals to the speaker's status or authority, making the audience more likely to trust them.

appeals to the audience's reason, building up logical arguments.

appeals to the emotions.

appeals to the speaker's status or authority, making the audience more likely to trust them.

appeals to the audience's reason, building up logical arguments.

appeals to the emotions.

appeals to the speaker's status or authority, making the audience more likely to trust them.

appeals to the audience's reason, building up logical arguments.

describes what a certain emotion feels like

is used to deliberately evoke a particular emotion

inappropriate or rude language that people use when they feel emotional

factual and undeniably true

fast and as though the advertiser is in a hurry

understood and as though their feelings matter

so emotional that they feel confused

included, special and/or responsible

emphasise a point

make a point seem really important

make a point very memorable

ALL of the above

shock the reader/viewer

help the advertiser to seem intelligent and informed

BOTH of these options are correct

The advertisement includes the address that you can buy products from

When the advertisement directly speaks to or addresses the audience.

a statement of fact

expert opinion

emotive language

an authoritative figure