Marketing, Social Media and Re-Targeting Ads

Re-targeting of ads

Re-targeting is a technique through which ads follow an user across the internet after an user has clicked on or purchased a particular product

The main aim behind this is to convert a lead into a successful sale by examining consumer activity and personalizing the ads that a consumer sees

Only about 2% of web searches get converted to a successful sale in the first go

small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing

These cookies are in turn used by Instagram and Facebook to keep a track of 1. which pages the user is visiting on the internet 2. the amount of time he is spending on each page 3. the links he is clicking on 4. what is searching about 5. other similar interactions made

If you search for something, it will re-appear on sites to get you to buy the item

This helps advertisers identify what kind of ad should be positioned where to maximize profits