PUC Lesson-Final

Created text: Text authored by non native speakers for non-native speakers to achieve pre-determined curricular goals.

Multi-modal texts: Texts that combine two or more semiotic systems.

Semi-authentic text: Texts created by native and/or non-native speaker, based on original language materials, but adapted to fit curricular needs.

Authentic text: Texts created by native speakers for native speakers consumption in a native environment.

Linguistic: Comprising aspects such as vocabulary, generic structure and the grammar of oral and written language.

Visual- Comprising aspects such as color, vectors, and viewpoint in still and sound effects

Audio- Compromising aspects such as volume, pitch and rhythm of music and sound effects.

Gestural: Compromising aspects such as movement, speed, and stillness in facial expression and body language.

Spatial: Compromising aspects such as proximity, direction, position of layout and organization and body language.

Identify where your target audience hangs out, then be there

Concentrate on the buyers

Work the connections you have found to popular books in the same vein as yours by appealing to those books readers

Hone in on your target audience when you decide on branding such as cover design

According to Adam Noar (2017) He further stated that you must follow the five ( 5) practical methods to improve the way you overlay text into your presentation.

Method 1: Apply Text Directly to an Image

Method 2: Text-in-A-Box

Method 3: Overlay the whole Image

Method 4: Blur the Image

Method 5: Floor fade