
SOAPSTone Commercials
Presentation
•
English
•
8th Grade
•
Practice Problem
•
Easy
+25
Standards-aligned
Kayla Allmon
Used 7+ times
FREE Resource
33 Slides • 10 Questions
1
SOAPSTone Commercials
[Week 15]
2
Mood Meter
Check-In
Choose a color that best represents how you are feeling right now and type it in the chat.
3
4
Poll
Would You Rather...
1) Play UNO for 10 hours straight
2) Play Monopoly for 10 hours straight
5
[Would You Rather...]
A GIF.
6
Plan for the Day
Objective: Continue to sharpen our analysis skills by applying SOAPSTone to different types of pieces.
We will be working on applying SOAPSTone to a couple of commercial advertisements.
7
First Watch
As you watch the commercial, share what you notice in the chat.
Feel free to share short phrases or words that come to mind as you watch.
8
9
Subject & Occasion
Subject: General topic described in a short phrase.
Occasion: When and where?
As we rewatch the commercial, type in the chat what you notice about the subject and occasion of the ad.
10
11
SOAPSTone Analysis
[You Can't Stop Us by Nike]
SUBJECT
Subject: General topic
1) Nike brand
2) Unity, togetherness
12
SOAPSTone Analysis
[You Can't Stop Us by Nike]
OCCASION
Occasion: When and where?
1) Various sporting events, courts and arenas
2) July 30, 2020- in the midst of a pandemic
13
Audience & Purpose
Audience: Who is being targeted in the ad?
Purpose: Persuade, inform, entertain?
As we rewatch the commercial, type in the chat what you notice about the audience and purpose of the ad.
14
15
SOAPSTone Analysis
[You Can't Stop Us by Nike]
AUDIENCE
Audience: Who is being targeted to watch the ad?
1) Sports fans, sport players
2) People from around the world
16
SOAPSTone Analysis
[You Can't Stop Us by Nike]
PURPOSE
Purpose: Why was this commercial created?
1) To inspire
2) Persuade people to buy from Nike
17
Speaker & Tone
Speaker: Who created/authored the piece?
Tone: What is the speaker's attitude toward the subject of the commercial?
As we rewatch the commercial, type in the chat what you notice about the speaker and tone of the ad.
18
19
SOAPSTone Analysis
[You Can't Stop Us by Nike]
SPEAKER
Speaker: Who created this piece?
Nike
20
SOAPSTone Analysis
[You Can't Stop Us by Nike]
TONE
Tone: What attitude does the author have towards the subject?
1) Optimistic
2) Unifying
21
Poll
What method(s) of persuasion are present in the commercial?
(select all that apply)
Ethos
Logos
Pathos
22
Ethos, Logos, Pathos?
Respond in the chat explaining the reasoning behind your choice of the method(s) of persuasion in the Nike commercial.
2 minutes
23
Poll
Stoplight Check In
How comfortable do you feel with SOAPSTone?
Green= keep moving, Yellow= Slow down, Red= Stop
24
Mood Meter
Check-In
Choose a color that best represents how you are feeling right now and type it in the chat.
25
[Would You Rather Wednesday]
Have a famous family member or be the famous family member?
Share what you chose and the reasoning behind your choice in the chat.
3 min
26
First Watch
As you watch the commercial, share what you notice in the chat.
Feel free to share short phrases or words that come to mind as you watch.
27
28
Subject & Occasion
Subject: General topic described in a short phrase.
Occasion: When and where?
As we rewatch the commercial, type in the chat what you notice about the subject and occasion of the ad.
29
30
Multiple Select
What is the subject of the commercial?
(select all that apply)
Coca Cola
Pepsi
Family/Togetherness
31
Multiple Select
What is the occasion of the commercial?
(select all that apply)Around the dinner table
At home with family
At a restaurant
32
Audience & Purpose
Audience: Who is being targeted in the ad?
Purpose: Persuade, inform, entertain?
As we rewatch the commercial, type in the chat what you notice about the audience and purpose of the ad.
33
34
Multiple Choice
Who is the audience of the commercial?
Children
People who own pets
Families
35
Open Ended
What is the purpose of the commercial?
Is the purpose to persuade, inform and/or entertain? Why?
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37
Speaker & Tone
Speaker: Who created/authored the piece?
Tone: What is the speaker's attitude toward the subject of the commercial?
As we rewatch the commercial, type in the chat what you notice about the speaker and tone of the ad.
38
Multiple Choice
Who is the speaker of the commercial?
Coca Cola
Pepsi
Mountain Dew
39
Multiple Select
What is the tone of the commercial?
(select all that apply)
Depressing
Optimistic
Pessimistic
Hopeful
40
Poll
What method(s) of persuasion are present in the commercial?
(select all that apply)
Ethos
Logos
Pathos
41
Ethos, Logos, Pathos?
Respond in the chat explaining the reasoning behind your choice of the method(s) of persuasion in the Coca-Cola commercial.
2 minutes
42
[Homework & Final Announcements]
Google Forms homework, virtual permission slips
43
Have a Great Day!
See you on Friday!
SOAPSTone Commercials
[Week 15]
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