 UNIT 2: Prepare Digital Marketing Strategy - Part 2 - Benefits

Digital Marketing can bring about huge __________ to an organisation today.

(8 points on benefits)

1. Global Reach.

Billions of consumers world-wide have easy access to the internet.

By channelling a corporation’s marketing efforts online, a ____________ can be reached.

2. Lower Cost

In the past, marketing efforts were localised,

Digital marketing allows companies to reduce their cost in the marketing efforts as they can ______________ their efforts on a global basis.

3. Trackable

When audience click and interact with online advertisements, companies __________________ the effectiveness of marketing campaign.

6. Build Customer Loyalty

Firms can build customer loyalty by crafting different promotions and rewards based on the customers’ habits.

Customers will be more inclined to buy the right product at the right time at the right price, suited to their ____________

7. Social Currency

The extent a company’s information is being __________ by consumers as part of their everyday social lives

8. Improved Conversion Rates

(more than one answer)