

Typography (Rosen Ch 11)
Presentation
•
English, Journalism, Specialty
•
8th - 12th Grade
•
Medium
+23
Standards-aligned
Ginger Seay
Used 10+ times
FREE Resource
14 Slides • 12 Questions
1
Typography
(Rosen Ch 11)

2
FONTS!
Should Be Subtle
Important to the Overall Design
Contribute to Harmony
Selected With Purpose
3
Open Ended
What are two categories of fonts?
4
5
HELVETICA
Sans Serif
as a Body Font (6-12 point): Captions, Story, Byline
6
TIMES NEW ROMAN
Serif Font
As a Headline (36+ points)
7
8
Multiple Choice
What style of font is used predominantly on the previous slide?
Sans Serif
Serif
9
SEE THE DIFFERENCE?
Can you identify the difference?
Which do you prefer?
10
Multiple Choice
What kind of font is Helvetica?
Serif
Sans Serif
Display
Script
11
Multiple Choice
What kind of font is Times New Roman?
Serif
Sans Serif
Display
Script
12
13
Multiple Choice
When a font is slanted we say it is . . .
Italic
Novelty
Roman
Serif
14
Recommendations:
Only use 1/2 fonts to find harmony
Seek balanced design
Create contrast with weight & size
15
Fill in the Blanks
How many fonts should you use in a publication in an effort to achieve harmony?
Type answer...
16
Multiple Select
How do you create contrast in font design?
changing weights - Bold, Normal, etc
different sizes
use all the same everything
change colors
17
LEADING
- the space between the lines
- condense or expand to make text fit as needed in the design.
18
WIDOWS & ORPHANS
When the last line of paragraph is the top of the next column of a story - Widow
When a word is all alone on the last line of a paragraph.
A.V.O.I.D.
19
Multiple Choice
The space between lines is called
Widow
Harmony
Contrast
Leading
20
Multiple Choice
When the last line of a paragraph begins a new column of text.
Widow
Harmony
Contrast
Leading
21
Multiple Choice
When all the elements work together to create a cohesive design that looks planned and is easy to follow.
Widow
Harmony
Contrast
Leading
22
23
How to Create Personality with Fonts
Be consistent
Nameplate
Folios
Page Headings
Standing Columns
24
25
Multiple Select
In what ways can you establish the personality of your publication?
Nameplate
Folio
Standing Columns
Page Headings
26
Poll
What's your favorite font category?
Serif
Sans Serif
Script
Novelty
Typography
(Rosen Ch 11)

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