MARKETING RESEARCH

It is the process of gathering about a market ,analysing and interpreting it.

It is used to mean the same thing ,technically ,it refers to research into specific market .

It could be quantitative involves collecting ,or gathering ,large samples of data ,examining or analysing the data .It is often used to investigate the findings from qualitatitive research.

Also it could be qualitative ,it is a small group discussion or in depth interviews with consumers are used to understand a problem better.

On line survey

Mystery survey

Omnibus surveys