Sport/Event Features and Benefits Lesson

12 Slides • 3 Questions

Sport/Event Features and Benefits

Poll

You see an advertisement for a new pair of shoes. Which of the benefits listed below might convince you to buy them?

They are well made so you will not need to buy a new pair for some time.

They are a new design so you will be have something others do not.

They have comfort insoles so you will be comfortable.

They use performance enhancing materials so you will improve your game.

Multiple Choice

Which of the following is an example of a product feature:

Inexpensive

Soft material

Long-lasting

Easy to repair

https://www.youtube.com/watch?v=OxVM2vJdwKs

Open Ended

Do you remember buying a product that had a hidden benefit the salesperson had to explain? What was the product?

Type response here

Sport/Event Features and Benefits

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