

The Visual Argument
Presentation
•
English
•
12th Grade
•
Medium

Nicole Paras
Used 11+ times
FREE Resource
9 Slides • 0 Questions
1
The Visual Argument
Activity 1.7

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Aristotle
He wrote about rhetoric-the art or persuasion
He defined three appeals which help authors persuade their audiences
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Rhetorical Triangle
Ethos
Pathos
Logos
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Ethos = Ethics
The credibility and authority of the author or artist.
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Pathos = Emotional
Persuading your audience by appealing to their emotions and feelings
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Logos = Logic
Persuading your audience by using facts, statistics, logic, or reason
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The Visual Argument
Activity 1.7

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