The Visual Argument Lesson

9 Slides • 0 Questions

1

The Visual Argument

Activity 1.7

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Aristotle

He wrote about rhetoric-the art or persuasion

He defined three appeals which help authors persuade their audiences

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Rhetorical Triangle

Ethos
Pathos
Logos

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Ethos = Ethics

The credibility and authority of the author or artist.

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Pathos = Emotional

Persuading your audience by appealing to their emotions and feelings

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Logos = Logic

Persuading your audience by using facts, statistics, logic, or reason

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The Visual Argument

Activity 1.7

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