Marketing & Sales- The 5 P's of Marketing

Process of presenting your business to your customers that seeks to draw their attention, attract interest, and persuade to purchase.

Detailed guide with two primary parts: marketing goals and strategies for reaching those goals.

Type of distribution that makes a product available at as many sales outlets as possible.

"Recipe" for reaching and keeping customers that combines multiple tactics and the marketing elements called the Five P's.

Type of distribution that allows a product to be sold at a moderate number of sales outlets, but not all, in a particular geographical area.

Pricing method that focuses on how much customers are willing to pay for a product.

Pricing method that sets a product's price based on what it costs the business to provide it.

Type of distribution that gives a specific retailer, or authorized dealer, the sole right to sell a product in a particular geographical area.

Price created when a retailer adds an additional amount to the cost of a wholesale product to make a profit.

Price created when a retailer wants to reduce the price of an overstocked product.