Marketing Concepts

The process of overseeing and managing the different methods and pathways through which a product or service is delivered to customers.

The practice of gathering, analyzing, and using data related to marketing activities to make informed business decisions.

The process of researching and developing strategies to reach target markets effectively.

The strategy of setting a price for a product or service, considering factors like cost, competition, and customer demand.

The process of developing, maintaining, and improving a product or service to meet customer needs and market demands.

The activities and strategies used to increase awareness and sales of a product or service, including advertising, sales promotions, and public relations.

The process of persuading and assisting customers to buy a product or service.