Kotler's Marketing Definitions

Process of creating value for customers

Dividing a market into distinct groups

Specific group aimed by marketing efforts

Creating a distinct image in consumer's mind

Value added to a product by having a brand name

Study of how individuals make decisions to spend

Product, Price, Place, Promotion

Strengths, Weaknesses, Opportunities, Threats

Promise of value to be delivered

Managing a company's interaction with current and potential customers