Rhetoric and Propaganda devices

Transfer is a propaganda device that makes the audience associate the product with something else.

Pathos is the rhetorical device that appeals to emotion.

Pathos makes people stop thinking and start feeling, appealing to their softer side.

Appeal to Authority is used to make us feel like we can believe an expert.

Logos is the rhetorical device that compels the audience to agree based on facts.

Ethos is a rhetorical device that establishes credibility and trustworthiness of the speaker.

Logos uses logical reasoning and facts to persuade the audience.

Pathos influences an audience by evoking emotions such as sympathy, anger, or happiness.

Using a celebrity to promote a product, making the audience associate the product with the celebrity's positive qualities.

Bandwagon is a propaganda device that encourages people to do something because others are doing it.