Ch. 6 Fliers, Brochures, & Websites

Four pages, each with three vertical columns.

Use short, direct phrases.

Either 8½ x 11 inches or 8½ x 14 inches.

Company newsletters are read exclusively by employees of the company.

Reveal the facts in reverse order of importance.

To promote an event, product, or service in a concise and visually appealing manner.

Visual appeal, clear information, and a call to action.

A flier is typically a single page, while a brochure is a folded document that provides more detailed information.

Visuals attract attention and help convey the message more effectively.

Using too much text without breaks or visuals.