Chapter 16 Flashcard

Which of the following is not an example of data that would be included in a B2C customer profile?
geographic location of customer,
type of industry,
age of customer,
gender of customer

Companies that sell to other companies are called

Which of the following is true about a target market?
it can include more than one market segment,
it represents a limited customer base,
it can be based on buying patterns,
all of the above

Facts about consumers that relate to their beliefs, lifestyle, and personal preferences are called

When you sign up for Facebook and fill in your online profile, you are giving Facebook

To sell your product to a mass market means

A customer profile is

A company that sells its products or services primarily to other companies is called a

Deena Kishawi’s business, modestie, has succeeded because her stylish-yet-modest clothing meets a need for a specific

Loving hip hop music is an example of a